Welcome to our app store landing page teardown, where we take a look at the top apps and games on the App Store. In this series, we want to understand what makes apps successful and how you can apply this to your own apps to get more downloads, users, and revenue.
Today we’re taking a look at Socratic Math & Homework Help. Don’t let yourself fool by the app name and the cute owl on the app icon, this is a powerful app with a mighty AI to answer your questions.
Simply snap a photo of your questions and let Socratic find the answer for you. It gets explanations, videos from online sources and the best thing, it’s quick and free!
Behind the app is company Socratic, Inc. with its mission make learning easier. Build for students it caters to a wide range of topics and subjects.
Learning is a lifelong journey and everyone should have access to it!
🔲 App Icon
I really like their app icon. It is unique, easy to recognize, even on search and provides a relatable character, an owl! It doesn’t feature many details, so it’s easy to recognize on smaller screens, too. The background color provides a good contrast to the owl illustration as well.
📱App title & Sub-title
Combines brand name (socratic) with powerful keywords (math, homework, help) and that within the 30 character limit of the app store (29).
The subtitle does a great job as well (HW Problem Solver & Answers) Again it uses the limit of 30 characters to almost its full extent (29) and adds some battle tested keywords to it.
Both seem to be translated by professionals into the other localizations. This definitely helps with getting found through search and makes a very professional appearance.
📷 App Preview & Screenshots
Great screenshots. Colorful but really tell a story and convey how the app works. Combines a couple of different styles. Also localized in all the different languages, which is definitely something you should consider for your app as well!
They also have five dedicated screenshots for iPad as well. It looks like that currently the developers are not using app previews to demonstrate how the app works in a short clip. Most of the competitors in the category use them already, so this might be something to try out!
The store description is right to the point (1364 characters) and quickly describes the key benefits and how the app works. Especially it touches base on:
- Quick “How it works”
- 100% ad free
- No in-app purchases
- Supports ALL subjects, including Math (Algebra, Calculus, Statistics, Graphing, etc), Science, Chemistry, History, English, Economics, and more.
- Featured on the App Store, Time Magazine & The Verge.
There are also contact options (Twitter account and email!) mentioned in the description, which gives it a professional, yet personal touch as well.
🔧 Regular Update
There seem to be regular updates every few months. Last biggest update was in February 2018, so there’s probably also some room for improvement here as well as the last 3 updates were, ehm “Teensy tiny updates to make the app all-around better. Ta-da!”
⭐️ Ratings & Reviews
Has over 31.500 reviews in the US app store with an average of 4.9!!! Editor’s note from Apple’s curation team adds really nicely to that, so there is not much to improve here.
The app itself is available in 6 languages: English, French, German, Indonesian, Portuguese, Spanish. I think there’s still a lot of potential here. Even though the app might not (yet) be able to solve questions in Japanese, Korean or Chinese, customers from those regions might still be interested and not find the app with their local search queries.
The app is 93.6 MB. Decent size and under the 150MB cellular download limit.
All-in-all Socratic is doing a pretty good job when it comes to optimizing their app’s store page. Especially the localized/translated screenshots (which can take a lot of time to create!), the usage of professional translators and their almost perfect rating score are things to strive for.
Working with localizations is one of the first things you should do to get more users for your app. We have a whole post on there here as well. When it comes to localization, start small to gain some quick wins: Add new languages on App Store Connect (or AppManager if you prefer to do it faster!) and translate your app name, subtitle and keywords first. Start only with the most common 6-8 languages. Later on, you can always improve on translating screenshots, description and all other information where applicable.
A couple of things, the team from Socratic might want to try out:
- Try app previews: Displaying the whole scanning and search process might be really powerful in a short video. As mentioned earlier, most apps of the competition have app previews, so it might make sense to add one.
- Use more screenshots: They could also take advantage of the new limit for screenshots (10 instead of 5). They have so many topics to cover that a couple of screenshots might be helpful.
- Translate into more languages: Huge room of improvement here. Even if the app might not work in those languages, a lot of people worldwide are learning English as a foreign language and might use the app for their study material as well!